Our Story – Crafting Dreams, One Masterpiece at a Time
A Legacy Born in Multan, Perfected for You
At Roco Interiors, we believe that furniture is more than just wood and fabric, it’s a reflection of dreams, memories, and traditions.
Our story began in 1948 in the heart of Multan’s bustling Hussain Agahi market, where a small workshop turned raw timber into exquisite works of art.
What started as a humble journey quickly grew into a symbol of craftsmanship, innovation, and trust, woven into the fabric of Pakistan’s rich furniture-making heritage.
By the late 1990s, we proudly opened our first showroom, Ali’s Interiors, and became pioneers in the office furniture sector. Known for creating exceptional adaptations of popular Interwood designs, we gained recognition for our premium quality and competitive prices. Yet, we knew this wasn’t the end of our journey.
Turning a Vision into Reality
Turning a Vision into Reality
As time passed, we realized the world was changing. Homes needed furniture that not only honored tradition but also embraced modernity.
It wasn’t enough to just serve South Punjab anymore, we dreamed of bringing our heritage to homes across Pakistan. That’s when Roco was born.
Founded in 2022 as an eCommerce extension of Ali’s Interiors, Roco has redefined furniture shopping in Pakistan.
We took the legacy of Multan’s master artisans, their time-honored techniques, and their passion for quality, and combined it with modern innovation to create furniture that is elegant, durable, and timeless.
We craft furniture that unveils the potential of the spaces individuals already possess, illuminating the life waiting to be lived within them.
Driven by Passion, Guided by Excellence
Every piece of furniture we craft carries a story of love, dedication, and the hands that brought it to life. At Roco, we’re not just creating products; we’re crafting legacies.
Our artisans pour their heart and soul into each piece, ensuring that every detail is flawless, every finish perfect, and every design unforgettable.
From sustainably sourced hardwoods to custom designs tailored to your needs, we ensure that every element meets the highest standards.
Whether you’re looking for a sofa to make memories on, a dining table to share meals around, or a cabinet to treasure your valuables, Roco Interiors promises to deliver furniture that inspires.
Celebrating Multan’s Artisanal Heritage
Multan isn’t just where we started, it’s who we are. Known for its rich culture and craftsmanship, this historic city is the soul of Roco. Our Heritage Collection honors this legacy with intricate hand carvings, luxurious fabrics, and timeless designs that celebrate Pakistan’s artisanal brilliance.
But we don’t stop there. With our Contemporary Collection, we bring modern sophistication into your home, blending clean lines and premium materials like polished wood and fine leather. And if you’re dreaming of something unique, our Custom Furniture Options let you bring your vision to life with tailored designs.
Your Home, Our Commitment
As a fully Pakistani-owned brand, we’re proud to support local artisans, strengthen our economy, and showcase the best of Multan’s craftsmanship to the world. Whether you visit our showroom in Multan or browse our online store, we’re here to help you create spaces that feel uniquely yours.
We deliver across Pakistan because we believe everyone deserves access to quality furniture that inspires and transforms their homes.
Be Part of the Roco Interiors Family
At Roco, we’re not just building furniture; we’re building relationships. Our legacy is built on trust, passion, and the belief that every family deserves a beautiful home filled with pieces that bring joy for generations to come.
So, thank you for considering Roco. Thank you for supporting a family-run business with a heart full of dreams. And thank you for believing in the power of design to make a house a home.
Let’s build something extraordinary together.
