Most furniture looks premium in a photo.

The real test is 6 months later.

When the seat starts sinking, the joints loosen, the finish fades, and the “new furniture feeling” disappears, that’s when people realize what they actually paid for.

ROCO exists for the opposite experience.
Furniture that feels premium today and still feels solid years from now.

ROCO, Officially ROCO Interiors

ROCO is the brand name of ROCO Interiors. We’re a Multan-based, family-run furniture business with roots going back to 1952, when our first workshop began in Hussain Agahi, Multan. Shaped by craftsmanship, patience, and pride in doing things properly.

From day one, our focus was simple:
build furniture that lasts and looks beautiful while doing it.

A Multan Legacy Since 1952

Our story begins in 1952, in the heart of Multan’s historic furniture culture. A small workshop. Real tools. Raw wood. And a mindset that treated every piece like it would stay in a home for years, not months.

That foundation became our identity:

• quality over shortcuts
• structure before shine
• comfort that doesn’t collapse over time

As demand grew, so did our ambition.

By the late 1990s, we opened our first showroom under the name Ali’s Interiors and became known particularly in office furniture, delivering premium-looking pieces with reliable build quality and smart value. That phase taught us something we still live by:

A beautiful design is useless if it can’t survive real life.

Why ROCO Was Born

Pakistan’s furniture market changed. People wanted:

• modern design
• better comfort
• customization
• cleaner finishing
• transparent dealing
• delivery beyond one city

So in 2022, we launched ROCO as the eCommerce-first extension of our legacy, combining Multan’s craftsmanship with a modern customer experience, so anyone across Pakistan can access furniture that feels premium, personal, and dependable.

ROCO = “Rooms & Comfort”

The name ROCO was inspired by a parrot we used to see often, a small reminder that the best spaces aren’t just decorated… they feel alive, filled with personality and warmth.

What ROCO Makes

ROCO designs and crafts premium furniture for homes and offices, including:

• Sofas & Sectionals (including custom layouts)
• Bedroom Furniture & Bedroom Sets
• Dining Sets
• Center Tables, Consoles & Storage
• Office Furniture
• Custom Furniture built around your space and vision

Whether you love clean contemporary lines or timeless classic pieces, ROCO helps you choose furniture that fits your home, not just what’s trending on Instagram.

What Makes People Trust ROCO

Trust isn’t built by saying “premium” 10 times. It’s built by how you work and how you stand behind it.

1) ROCO builds for real Pakistani living

Daily use, guests, kids, moving, seasons — furniture should handle life, not just a showroom.

2) ROCO guides you like a partner

From fabric selection to layout advice, we help you order with clarity — so you don’t second-guess later.

3) ROCO stays available after delivery

We’re not a one-time-sale brand. We care about long-term relationships and support.

Craftsmanship You Can Feel

ROCO pieces are built by hands that respect the details, the kind you don’t notice instantly, but you feel over time:

• comfort that stays supportive
• stitching that holds shape
• frames that stay tight
• finishing that keeps its premium look
• proportions that look “expensive” in real homes

Our goal is straightforward:

Make it beautiful. Make it durable. Make it worth it.

Custom Furniture, Made for Your Space

Homes in Pakistan aren’t one-size-fits-all, and furniture shouldn’t be either.

ROCO offers customization for customers who want a piece that feels truly theirs, including:

• fabric & color selection
• sizing adjustments (where possible)
• sectional layout options
• polish/finish matching
• design guidance based on your interior

If you can describe the vibe and the need, ROCO can help you build it.

Furniture in Multan: Delivered Across Pakistan

ROCO is proud to be Multan-rooted but Pakistan-focused.

If you’re searching for premium furniture in Multan or just ‘furniture in Multan’, ROCO Interiors offers sofas, bedroom sets, dining, center tables, and office furniture with customization support and delivery across Pakistan.

We regularly serve customers in Multan, Lahore, Islamabad, Rawalpindi, Karachi, Faisalabad, Sialkot, Gujranwala, and beyond because quality furniture shouldn’t be limited to one city.

Why Customers Choose ROCO Interiors

• Multan legacy since 1952 rooted in craftsmanship and trust
• Made-to-order & customized options for fabric, finish, and layout
• Built for durability with structure-first construction and long-term comfort
• Clear guidance & transparent timelines during ordering
• After-sales support that stays with you beyond delivery
• Delivery across Pakistan with careful handling and coordination

Our Promise

When you choose ROCO, you’re not buying “just furniture.”

You’re choosing:

• a workshop legacy that began in 1952
• craftsmanship shaped in Multan
• a brand built on quality, clarity, and trust
• furniture made to feel premium and stay reliable

ROCO Interiors is fully Pakistani-owned, and we’re proud to support local artisans while raising the standard of finishing and service in the market.

Be Part of the ROCO Family

ROCO is a family-run journey driven by craft, built on trust, and focused on helping people create homes that feel elevated and personal.

Thank you for supporting ROCO.
Let’s build something lasting — together.

Contact ROCO Interiors

For orders, customization, and guidance:
WhatsApp: +92-317-6965610
Email: info@roco.pk